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Handle shipping damage with clear photos, packaging records and a verified claim process. Help customers without promising unsupported reimbursement.
Shipping damage needs two responses: help the customer and preserve the evidence. Start by checking whether the contents can be handled safely, then ask for clear photos and the order reference. Keep the original packaging where it is safe to do so. Confirm who can open a claim on the actual shipping service before promising reimbursement or asking the customer to send anything back.
This guide is for sellers dispatching individual customer parcels from stock in China. It covers what to request after a damage report, how to connect that report with warehouse records, and how to separate a customer remedy from a carrier claim. It does not assume that a delivery scan proves the contents arrived intact or that every route includes insurance.

When a customer reports shipping damage, acknowledge the problem before asking them to complete a long checklist. Find out whether they mean a marked outer carton, a broken product, missing contents, or several of these. Those are different cases. A scuffed shipping box does not by itself establish that the product is unusable, while an undamaged box does not rule out damage inside.
Safety comes first. Do not ask somebody to plug in a wet electrical item, test a damaged battery, or handle broken glass to make a better video. Ask them to avoid using a potentially unsafe product and follow the relevant product or local safety guidance. Evidence collection should never require recreating the accident or exposing the customer to further risk.
Keep the first request short: the order number, a brief description, and photos they can take safely. Explain that you are checking the appropriate next step and give a realistic update time. Do not announce that the carrier is responsible before the facts are available. Equally, do not turn a request for photos into an automatic rejection of the customer's complaint.
A useful shipping damage record shows context as well as detail. Damage evidence should identify the affected shipment without guessing its cause. Request a view of the whole outer package, the shipping label, the affected side or corner, and the damaged item. If the parcel has already been opened, ask for a view of the internal packaging as it now exists. Let the customer explain what they moved rather than asking them to reconstruct an earlier arrangement.
For a close photograph, the viewer should be able to identify what the mark belongs to. One tight image of torn cardboard might show texture clearly but reveal nothing about the carton, label or contents. Pair close views with wider ones. Keep the original files available and avoid filters or edits that could change the apparent condition of the item.
Do not ask customers to post an address label in a public review or social thread. Use a private support channel and collect only the information needed to identify the shipment. If images must be shared beyond the people investigating the case, remove unnecessary personal details from a separate copy while retaining the original securely for the authorized claim process.
The distinction between documentation and disposal matters. USPS's domestic claims guidance asks claimants to retain the original packaging and everything in the package until the claim is settled, even after taking photographs. That guidance concerns eligible insured domestic USPS mail; it is not a universal rule for every China-origin parcel. Ask your actual shipping provider what must be retained, whether inspection is required, and how unsafe goods should be handled.

Investigating shipping damage is easier when the customer order, warehouse parcel and tracking reference can be connected. Check whether the order travelled in one package or several. A photograph of one damaged parcel should not accidentally become a claim for every item in a split order. Compare its reported contents with the packing slip for that specific parcel. Record which products and quantities the customer says are affected and which arrived in usable condition.
Ask your fulfillment contact for the available dispatch record: packed items, parcel reference, recorded weight, packaging instructions and any existing preparation photos. The UTS fulfillment workflow describes picking, packing and dispatch as separate stages. Agree during onboarding which records are retained and how your team can retrieve them, rather than assuming every outgoing parcel has a complete photographic history.
Compare records carefully. A packing photo may establish what was visible at that time, but it cannot prove how the parcel was handled afterward. A recorded weight may help investigate missing contents, yet it does not establish their condition. Note the limits of each piece of evidence and distinguish a confirmed observation from an explanation you are still testing.
For example, suppose a customer ordered two ceramic cups and reports that one handle broke. Their photos show both cups, the internal wrapping and a dented corner. Connect those images to the correct parcel, confirm the affected quantity, and ask the warehouse what packing method was recorded. Do not invent a drop event or blame a particular worker from the dent alone.
A shipping damage complaint is not automatically an insured claim. Identify the booked service and the party that purchased it. With a fulfillment partner, that may be different from the seller whose name appears on the storefront. Ask who is authorized to submit the case, which reference they need, and how you will receive updates and any settlement information.
Next, check the applicable terms for the route, goods and coverage actually purchased. Establish the notice deadline, required documents, excluded items and whether an inspection or repair estimate is needed. Record the date that starts each deadline; delivery date and mailing date are not interchangeable. Do not copy a domestic carrier's deadline into your policy for an international consolidated service.
Keep proof of value separate from proof of damage. An invoice can establish a transaction, but it does not show that a product broke. A photograph can show a crack, but it does not establish the amount payable. Ask the claim handler which value records are accepted and whether the basis is purchase cost, sale value or another contractual measure. Avoid promising recovery of every cost before that has been checked.
Choose one owner for the carrier or insurer conversation. If the seller, customer and fulfillment partner all open unrelated cases, evidence and replies can become fragmented. Keep a shared case reference where appropriate, record the latest requested action, and check that any additional document reaches the existing case. Never submit conflicting descriptions just to try another route to payment.
Your shipping damage response should explain what happens for the customer, not only what happens to the claim. Apply the relevant consumer obligations, marketplace requirements and your stated policy. A carrier's investigation and the seller's responsibility to the buyer are separate questions. Do not automatically tell the buyer to wait for the carrier to pay you before you will discuss a remedy.
Where a replacement is appropriate, confirm the correct item, quantity and delivery address, then check actual stock availability. Record the replacement against the original support case so a colleague does not also send another parcel. If a refund is the agreed outcome, record what was refunded and distinguish an action you completed from the time a payment provider may take to display it.
Be equally clear about returns. Do not tell the customer to discard the goods, reship them or refuse a later delivery until you have checked the appropriate instructions. Return postage, destination, return inspection requirements and safety restrictions can change the practical answer. Where retaining the item is unsafe, obtain appropriate handling advice rather than repeating a blanket instruction to keep everything indefinitely.
For a partial problem, confirm whether only the affected item needs a remedy or whether the remaining items are also unusable. A matching set may not be equivalent to separate independent products. Explain the proposed outcome in ordinary language and document the customer's response. Keep the administrative detail inside your case notes rather than sending a long account of your internal systems.
Repeated shipping damage deserves a packaging review, but the response should follow the observed pattern. Group cases by product, packing method, route and the kind of failure reported. Compare like with like. Three complaints from a high-volume product and three from a very small batch imply different rates; raw complaint counts alone can point your team toward the wrong priority.
Look for specific questions to test. Was the item able to move inside the box? Did two hard surfaces touch? Was a projecting handle supported? Did moisture affect the carton? A photograph may suggest these questions, but it does not replace a controlled assessment of the packed product. Ask the supplier or fulfillment partner to evaluate a realistic packing change before applying it across every order.
The optional preparation services on the UTS pricing page can help frame a discussion about inspection, packaging and evidence requirements. Confirm the scope and cost for your products. Do not assume an optional service is included, that a photo proves transit protection, or that adding more material will solve the specific failure you observed.

Compare a proposed change with the current method using the same product and a documented procedure. Consider protection, packing consistency, parcel dimensions and handling time together. A larger carton may affect shipping cost, and an attractive retail box may still need suitable outer protection. Keep the approved packing instructions clear enough for somebody other than the person who designed them to follow.
Adapt this message to the actual complaint and your support policy. It asks for damage evidence without promising a shipping claim payment or making the customer establish who caused the problem.
I am sorry your order arrived damaged. Please send your order number, tell us which items are affected, and share photos of the parcel, shipping label, inner packaging and damaged item if you can do so safely. Send these privately, not in a public review. Please do not use an item that may be unsafe. We will check the next step and confirm when you can expect our update.
Add a specific update time your team can meet. Do not make a customer reopen or reconstruct a damaged parcel just to produce a better photo. If keeping the goods could be unsafe, obtain appropriate handling advice instead of sending a blanket storage instruction.
Keep two separate case fields: customer resolution and shipping claim status. Shipping damage can require a prompt customer remedy while reimbursement remains unresolved. Link the evidence and follow-up owner to the same order so neither process disappears when the other is closed.
Before closing the support ticket, check the customer outcome, the claim status and the packaging follow-up separately. Record any refund or replacement, outstanding request for evidence, and the person responsible for the next action. If the claim remains open after the customer's issue is resolved, keep it visible in an appropriate internal queue rather than losing it when support closes the conversation.
Treat shipping damage as a documented problem to resolve, not a reason to make an early promise about fault or compensation. Collect safe, useful evidence, identify the actual service and claim owner, and give the customer a clear next step. Before the next busy sales period, agree what your fulfillment contact can retrieve and test the packing changes that the evidence genuinely supports.